Tuesday, February 24, 2009

Baltimore Theatre Project In Trouble

Read on:  Balt. Sun Article.

A 240,000 budget is a tiny budget making the organization more susceptible to the winds of change.  BTP is a presenting organization (versus producing). This can let an organization be very 'lean' as a full time staff in all management areas is not needed (bring in a technician for a show -- you don't need a full time TD). However, while lean, it is also very dependent on its audiences coming to see productions and a tight economy has an immediate impact.

The question becomes -- why do some theatres see a drop in audience and not others?  It isn't just price (as we read, Broadway advance sales are up, and LES MIS at Signature is selling like hotcakes).  BTP noted that past 'sell outs' underperformed . . .  why the change?

Note the audience when you attend the performances of your organizations. Listen to what people say. Theatre is a luxury not a necessity - why are they making the choice to spend their money at your organization?

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