Marketing

Marketing is marketing. There is no difference to the receiver if you are a for profit or non profit organization. There is no difference in the channels if you are getting messages about arts or about laundry detergent.  

The difference is the budget line for marketing. Arts marketing is done on a dime, so to speak.

How do you use every dime effectively? You know your audience and your potential audience. You don't waste money talking to the people who just won't consider you an option.

What did TCG tell you about the American Theatre audience?