In the recent interview at Arena Stage, NEA chair Rocco Landesman stated quite bluntly that there are too many arts venues. http://www.washingtonpost.com/wp-dyn/content/article/2011/02/11/AR2011021105534.html
Interestingly, DC theatre itself experienced a building boom in the early 21st century that seemed to echo that remark, as there were actually more seats than seemed to be interested theatre attendees. Yet, real population growth will likely fill those seats over time, as DC attracts the most inclined arts audience: lawyers and others with graduate education.
This should not let the arts manager relax. The data shows that our % share of the American audience is dropping in almost every artistic expression. Why? Is it that the arts are no longer interesting? Are they too expensive? Are they inconvenient? Is it a generational shift due to the influx of digital creative endeavors? Is it a result of shifting demographics and cultural norms? A complex combination of all of the above most likely.
Thus, the arts must engage their audiences at their basic human need -- connection -- and its intersection with each individual's unique aesthetic. Recognize the new economy and keep the arts accessible and affordable. Meet the teleworkers and those on unusual schedules in their leisure time zones. It is time to use our creativity and think out of the box. The arts have been in 'reactive' mode since the advent of film and its evisceration of the theatre industry. What holds the arts to the public -- our human need to create and engage with one another. Live long and prosper.
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