Groupon tickets work for Joffrey

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While I have yet to figure out how organizations make this work financially, it is the wave of the short-term future. BUT, as the price has to be 50% of the regular price AND groupon takes 50% of that, you are essentially selling your wares for 25%. I understand that 25% of X is larger than zero -- but what if you ARE a theatre with an 80-90% sales ratio? Is it worth taking the loss to get newbies in your doors? Especially if your usual price is $22 . . . .

An interesting conundrum.