Friday, September 17, 2010

New Models of Business on Broadway (Maybe)

So, as crowd-sourcing has become the rage, an impulse for crowd-investing in a Broadway show is emerging:
http://online.wsj.com/article/SB10001424052748703743504575494002194344786.html?mod=WSJ_article_RecentColumns_NYCulture

The timing seems perfect -- everyone wants to have a say in the world of entertainment.  The question is do they have the money to match the will and is the idea sustainable.  It is NOT far afield from the attempts to produce Broadway shows with an IPO -- something no longer practiced as the risk was too high and the administration too costly.  The internet and emerging technologies might mitigate the latter, but the former is still daunting. 

Interestingly, the idea of funding from the people was created 2 years ago in a non-profit setting to enlist individual's donation and input on new play development.  It will be interesting to the impact and sustainability of each.

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